An array of firm resources include interpersonal relations among managers in the firm, its culture, and its reputation with its customers and suppliers. Such competitive advantages are based upon

An array of firm resources include interpersonal relations among managers in the firm, its culture, and its reputation with its customers and suppliers. Such competitive advantages are based upon social complexity. Social complexity is the study of the phenomena of human existence – emigration patterns, armed conflicts, political movements, marriage practices, natural disasters, etc, etc – and the many possible arrangements of relationships between those discrete phenomena.