An effective mission statement is all of the following except

A. It reflects judgments about future growth directions that are based upon forward-looking external and internal analyses

B. It provides useful criteria for selecting among alternative strategies

C. It provides a basis for generating and screening strategic options

D. It is static in orientation

Answer: Option D

Solution(By Examveda Team)

An effective mission statement is all of the following except it is static in orientation. To be effective, mission statements need to clarify the intentions of the business while being inspirational and meaningful to customers and employees. Successful mission statements may take time to create, but when they are developed correctly, they provide a company with clear direction and purpose.