Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.

A) Both (A) and (R) are correct and (R) is the right explanation of (A) B) Both (A) and (R) are correct, but (R) is not the right explanation of (A) C) Both (A) and (R) are incorrect D) (A) is correct and (R) is incorrect

Answer & Solution

Correct Answer: Option A

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Assertion (A) Databases assist in market segmentation especially behavioural segmentation such...

Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments. Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.

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Related Questions on Marketing Management

Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.