Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.

A. Both (A) and (R) are correct and (R) is the right explanation of (A)

B. Both (A) and (R) are correct, but (R) is not the right explanation of (A)

C. Both (A) and (R) are incorrect

D. (A) is correct and (R) is incorrect

Answer: Option A