Assertion (A): Differential pricing structure is designed to accommodate various categories of buyers.
Reason (R): It aims at increasing sales and revenues and driving competitors out of the market.

A. (A) and (R) are correct

B. (A) is correct, but (R) is incorrect

C. (A) is incorrect, but (R) is correct

D. (A) and (R) both are incorrect

Answer: Option B