Assertion (A): In product concept, the focus is on innovating and improving products.
Reason (R): In the selling concept, consumers are persuaded to buy products.

A. Both (A) and (R) are true

B. (A) is true, but (R) is false

C. (A) is false, but (R) is true

D. Both (A) and (R) are false

Answer: Option A