Assertion (A): The electronic media has a strong impact on consumer behaviour in India.
Reason (R): Most of the Indian consumers make their decision with the help of electronic media.
A. (A) is correct, but (R) is incorrect
B. (R) is correct, but (A) is incorrect
C. Both (A) and (R) are incorrect
D. Both (A) and (R) are correct
Answer: Option D
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