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Consider the following statement about segmentation 1 Help in understanding needs...

This question belongs to Commerce Marketing Management
Marketing Management
?

Consider the following statement about segmentation?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?

Answer & Solution
Correct Answer: Option B
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