Consider the following statement about segmentation?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?

A. Both 1 and 2

B. 1, 2 and 4

C. 1, 2 and 3

D. None of the above

Answer: Option B