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Consider the following statements arid find out the correct alternative from...

This question belongs to Commerce Marketing Management
Marketing Management
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Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?

Answer & Solution
Correct Answer: Option D
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