Developing Products, Services, or Process that give a Company a Superior Business Position is termed as _________________.

Developing Products, Services, or Process that give a Company a Superior Business Position is termed as Competitive Advantage. Competitive advantage is the leverage a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality piques the interest of consumers. Target markets recognize these unique products or services.