For an entrepreneur, the target market means
1. a group of customers, a venture reaches by accident.
2. all consumers, who will choose to purchase the venture's product.
3. a chain of discount stores.
4. a specific group of potential customers towards which a venture aims its marketing plan.

Which of the following statement(s) is/are correct about management?

A. Management is a universal phenomena

B. It is an umbrella term under which individual work together to achieve a common goal

C. It is an art and as well as science

D. All of the above

The term 'management' is coined from the . . . . . . . . word 'menage'.

A. Greek

B. French

C. Latin

D. Spanish

"Resource management is the utilisation of resources to achieve one's goal, objective and to meet demand it involves knowing the quantitative and qualitative aspects." This has been stated by

A. K. Kautilya

B. Rose, Randle Knoll

C. Gross and Crandal

D. Nickell and Dorsey

The primary goal of money management is

A. to maximise the return

B. to minimise the risk

C. to maximise the wealth of owners

D. to maximise profit