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Google are using information technology to pursue this generic strategy of...

This question belongs to Management Management Information System (MIS)
Management Information System (MIS)
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Google are using information technology to pursue this generic strategy of ____________.

Answer & Solution
Correct Answer: Option B
Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.
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