Google are using information technology to pursue this generic strategy of ____________.
A. Low-cost leadership
B. Product differentiation
C. Focus on market niche
D. Strengthening customer and supplier intimacy
Answer: Option B
Solution (By Examveda Team)
Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.This Question Belongs to Management >> Management Information System (MIS)
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