Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of ____________.
A. Operational-level sales and marketing information system
B. Knowledge-level sales and marketing information system
C. Management-Level sales and marketing information system
D. Strategic-level sales and marketing information system
Answer: Option B
Solution (By Examveda Team)
Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of Knowledge-level sales and marketing information system. Capability of data mining is to build predictive models.This Question Belongs to Management >> Management Information System (MIS)
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