In Porter's generic strategies model, a focus strategy involves

A. selling a limited range of products

B. selling to a narrow customer segment

C. selling to one region only

D. selling simple products that are cheap to produce

Answer: Option B

Solution(By Examveda Team)

In Porter's generic strategies model, a focus strategy involves selling to a narrow customer segment. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.