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In __________ strategy firms try to achieve a high levels of local responsiveness by making their product or service offering to the requirement of the countries they operate
Answer & Solution
Correct Answer:
Option
B
In Multidomestic strategy firms try to achieve a high levels of local responsiveness by making their product or service offering to the requirement of the countries they operate. A multidomestic strategy is an international marketing approach that chooses to focus advertising and commercial efforts on the needs of a local market rather than taking a more universal or global approach.
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