In which of the following scenarios is a joint venture likely to be more attractive than acquisition?

A. Horizontal integration

B. Vertical integration

C. New market entry

D. Larger resource pool

Answer: Option A

Solution(By Examveda Team)

In Horizontal integration scenarios a joint venture is likely to be more attractive than acquisition. Horizontal integration is the acquisition of a business operating at the same level of the value chain in a similar or different industry.