___________ involves surveillance of a firm's external environment to predict environmental changes to come and detect changes already under way
A. Environmental scanning
B. Environmental monitoring
C. Competitive intelligence
D. Environmental forecasting
Answer: Option A
Solution(By Examveda Team)
Environmental scanning involves surveillance of a firm's external environment to predict environmental changes to come and detect changes already under way. Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.Related Questions on Strategic Management
Strategy is developed by the visionary chief executive in ___________ mode of strategic management
A. planning mode
B. adaptive mode
C. strategic mode
D. entrepreneurial mode
Stability strategy is a ____________ strategy
A. corporate level
B. business level
C. functional level
D. strategic level
What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
Marketing strategy is a ___________ type of strategy
A. business level
B. Growth strategy
C. corporate strategy
D. functional strategy
Join The Discussion