Product and Brand Management

Match the following

List-I (Items)	List-II (Element)
a. Outsourcing	1. Cost Reduction
b. Process Selection	2. Cheap Product
c. Make decision	3. Lower Cost of Production
d. Buy decision	4. Layout

Personal influence is most important at the stage of the consumer adoption process.

Which of the following is/are reasons for outsourcing?

Which of the following combination is/are correct?

List-I (Type of Control)	List-II (Features)
a. GOLF Analysis	1. Government, Open Market, Local and Foreign Source
b. SOS Analysis	2. Seasonal Off Seasonal
c. SDE Analysis	3. Scarce, Difficult to procedure and easy to procure
d. ABC Analysis	4. Always Better Control

Average inventory level is reduced by

Quality is/are

Given

The above diagram shows

Transportation Problems includes

Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A) The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.
Reason (R) A high level of brand loyalty does not insulate the firm from competition.

A periodic report can be used to