Market sub-divided on the basis of behavioural characteristics is called

Market segmentation is the process of dividing a broad market into smaller groups of consumers based on specific characteristics, needs, preferences, or behaviours.

When a market is divided on the basis of behavioural characteristics, such as purchasing behaviour, usage rate, brand loyalty, benefits sought, or response to a product, it is known as market segmentation.

Option A: Segmentation — The process of dividing a market into smaller groups based on characteristics such as behaviour, needs, or preferences. This is the correct answer.

Option B: Aggregation — Refers to combining or grouping different elements rather than dividing a market into behavioural segments.

Option C: Precision — Refers to accuracy or exactness and is not the term used for dividing a market based on behavioural characteristics.

Option D: None of the above — Incorrect because Segmentation is the appropriate term.

Final Answer: Segmentation