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Examveda

Marketing current products with possible modifications and range increases is also known as what?

A. Retrenchment

B. Market penetration

C. Product development

D. Market development

Answer: Option D

Solution(By Examveda Team)

Marketing current products with possible modifications and range increases is also known as Market development. Market development is a strategic step taken by a company to develop the existing market rather than looking for a new market.

This Question Belongs to Management >> Strategic Management

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Comments ( 1 )

  1. Priyanka Goswami
    Priyanka Goswami :
    3 years ago

    Correct answer should be product development

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