Match List-I and List-II:

List-I	List-II
a. Convenience goods	1. Consumer purchases them frequently, immediately, and with minimal effort.
b. Shopping goods	2. Consumer compares them on the basis of suitability, quality, price, and style.
c. Speciality goods	3. These are goods with unique characteristics or brand identification.
d. Unsought goods	4. Consumers are not aware of them and normally do not think of buying them.