Match List-I with List-II and select the correct answer:
List-I | List-II |
a. Mega marketing | 1. Advertising |
b. Penetration price | 2. Kotler |
c. Promotion mix | 3. Low price |
d. Customer satisfaction | 4. Post purchase behaviour |
A. a-1, b-2, c-3, d-4
B. a-3, b-1, c-2, d-4
C. a-4, b-3, c-2, d-1
D. a-3, b-4, c-1, d-2
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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