Match the following descriptions with suitable golden rules of PR crisis management.

List-I (Description) List-II (Golden Rules of PR Crisis Management)

a. Do not try to cover up the PR crisis 1. Get ahead of the story

b. I won't wait until I had a story. 2. Remember to be human

c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media. 3. Take responsibility

d. Saying you're deeply saddened by what went down and will work on making things better is important 4. Be ready for media backlash

A) a-1, b-2, c-3, d-4 B) a-4, b-3, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-3, b-1, c-4, d-2

Answer & Solution

Correct Answer: Option D

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List-I (Description)	List-II (Golden Rules of PR Crisis Management)
a. Do not try to cover up the PR crisis	1. Get ahead of the story
b. I won't wait until I had a story.	2. Remember to be human
c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media.	3. Take responsibility
d. Saying you're deeply saddened by what went down and will work on making things better is important	4. Be ready for media backlash