Match the following in the term of Strategies with Examples:
| List-I (Strategies) | List-II (Examples) |
| a. Differential pricing | 1. Customer lounges to sit in while waiting for a table at service centres etc. |
| b. Complimentary service | 2. Breakfast service by McDonald's and mini vacation and weekends by hotels |
| c. Reservation system | 3. Low prices for early and evening movies, weekend discounts for car parking rentals |
| d. Non-peak demand cultivation | 4. Airlines, hotels and physicians employ extensively |
A. a-1, b-3, c-2, d-4
B. a-4, b-2, c-1, d-3
C. a-2, b-1, c-4, d-3
D. a-3, b-1, c-4, d-2
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
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