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Match the following intents for members of PRSA code provisions of conduct with relevant guide lines.
| List-I (Internet) |
List-II (Guide lines) |
| a. To earn trust and mutual respect with clients or employees. |
1. Act in the best interests of the client or employer, even subordinating the member's personal interests. |
| b. To improve, adapt and expand professional practices. |
2. Accurately define what public relations activities can accomplish. |
| c. To serve the public interest by providing the widest choice of practitioner, options. |
3. Preserve intellectual property rights in the market place. |
| d. To maintain the integrity of relationships with media, government officials and the public. |
4. Be honest and accurate in all communications. |
Answer & Solution
Correct Answer:
Option
C
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