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Public Relations and Corporate Communication
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Match the following intents for members of PRSA code provisions of conduct with relevant guide lines.
List-I (Internet) List-II (Guide lines)
a. To earn trust and mutual respect with clients or employees. 1. Act in the best interests of the client or employer, even subordinating the member's personal interests.
b. To improve, adapt and expand professional practices. 2. Accurately define what public relations activities can accomplish.
c. To serve the public interest by providing the widest choice of practitioner, options. 3. Preserve intellectual property rights in the market place.
d. To maintain the integrity of relationships with media, government officials and the public. 4. Be honest and accurate in all communications.

Answer & Solution
Correct Answer: Option C
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