Match the following key terms of communications audit procedure with their...

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Match the following key terms of communications audit procedure with their descriptions.

List-I (Key terms of communication Audit Procedure) List-II (Description)

a. Identifying and setting the scope and frame work 1. Identifying communication gaps and opportunities, reviewing message quality, delivery, relationship with audience and overall audience communication.

b. Discovery process 2. Assessing the collected data.

c. Distillation Process 3. Research on interviews, focus groups, surveys and paid, earned and owned media.

d. Interpretation 4. Gaining a thorough under standing of the organsation and its strategy.

A. a-1, b-2, c-3, d-4

B. a-4, b-3, c-2, d-1

C. a-2, b-4, c-1, d-3

D. a-3, b-1, c-4, d-2

Answer: Option B

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List-I (Key terms of communication Audit Procedure)	List-II (Description)
a. Identifying and setting the scope and frame work	1. Identifying communication gaps and opportunities, reviewing message quality, delivery, relationship with audience and overall audience communication.
b. Discovery process	2. Assessing the collected data.
c. Distillation Process	3. Research on interviews, focus groups, surveys and paid, earned and owned media.
d. Interpretation	4. Gaining a thorough under standing of the organsation and its strategy.