Match the following key terms of functions of International Public Relations with their appropriate description.

List-I (Key terms of functions of IPR)	List-II (Description)
a. Communications	1. It requires impeccable writing skills, cross-cultural knowledge and strong sense of company's mission and desired perception.
b. Managing Media	2. He/She has the ability to tailor strong universal messages and specially cater to an international market's needs at the same time.
c. Gather opinions	3. It is necessary for the specialist to conduct surveys and interpret data regarding the company.
d. Events	4. International public relations specialist has to set-up and co-ordinate company programs.