ExamVeda
Login
Home
This question belongs to Commerce Marketing Management
Marketing Management
?

Match the following.
List-I (Classification of Products) List-II (Explanations)
a. Consumer product 1. Products which are designed for use by ultimate consumers or households
b. Durable product 2. Product which a consumer usually purchase frequently, immediately and with minimum effort
c. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect
d. Speciality product 4. Products which normally survive many use

Answer & Solution
Correct Answer: Option B
Let's discuss the solution. Join the discussion
Examveda
Question posted by Examveda
Community

Join the Discussion

No comments yet Be the first to discuss this question.