?
Match the following.
| List-I (Concepts of Marketing) |
List-II (Features) |
| a. Exchange concept |
1. The company has to aggressively promote and push its products |
| b. Production concept |
2. It holds that exchange of a product between seller and the buyer is the central idea of marketing |
| c. Product concept |
3. Marketing can be managed by managing production |
| d. Sales concept |
4. It tries to achieve marketing success through product attributes |
Answer & Solution
Correct Answer:
Option
B
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