Match the following.
| List-I (Concepts of Marketing) | List-II (Features) |
| a. Exchange concept | 1. The company has to aggressively promote and push its products |
| b. Production concept | 2. It holds that exchange of a product between seller and the buyer is the central idea of marketing |
| c. Product concept | 3. Marketing can be managed by managing production |
| d. Sales concept | 4. It tries to achieve marketing success through product attributes |
A. a-4, b-3, c-2, d-1
B. a-2, b-3, c-4, d-1
C. a-3, b-2, c-4, d-1
D. a-4, b-1, c-2, d-3
Answer: Option B

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