Examveda

Match the following.
List-I (Concepts of Marketing) List-II (Features)
a. Exchange concept 1. The company has to aggressively promote and push its products
b. Production concept 2. It holds that exchange of a product between seller and the buyer is the central idea of marketing
c. Product concept 3. Marketing can be managed by managing production
d. Sales concept 4. It tries to achieve marketing success through product attributes

A. a-4, b-3, c-2, d-1

B. a-2, b-3, c-4, d-1

C. a-3, b-2, c-4, d-1

D. a-4, b-1, c-2, d-3

Answer: Option B


This Question Belongs to Commerce >> Marketing Management

Join The Discussion

Related Questions on Marketing Management