?
Match the following.
| List-I (Era's of Marketing) |
List-II (Features) |
| a. Production era |
1. Marketers focused their efforts only on selling their products to the customers |
| b. Sales era |
2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process |
| c. Marketing era |
3. Companies focused on mere manufacturing processes |
| d. Societal marketing era |
4. It focused on setting their products |
Answer & Solution
Correct Answer:
Option
A
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