Match the following.
| List-I (Era's of Marketing) | List-II (Features) |
| a. Production era | 1. Marketers focused their efforts only on selling their products to the customers |
| b. Sales era | 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process |
| c. Marketing era | 3. Companies focused on mere manufacturing processes |
| d. Societal marketing era | 4. It focused on setting their products |
A. a-3, b-1, c-4, d-2
B. a-4, b-1, c-2, d-3
C. a-2, b-3, c-1, d-4
D. a-2, b-3, c-4, d-1
Answer: Option A

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