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Match the following.
Match the following.
| List-I | List-II |
| a. Advantage of mass media in campaigns | 1. Inconvenient backups |
| b. Failure of campaigns | 2. To reach mass audience effectively |
| c. Use of mass media campaigns | 3. Both advantageous and disadvantageous |
| d. Campaign revelations | 4. Examined on the basis of recall |
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