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This question belongs to Commerce Marketing Management
Marketing Management
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Match the following.
List-I List-II
a. Market segmentation 1. Pricing high of a new product initially.
b. Skimming price 2. Process of disagreegating a market into a number of sub-markets.
c. Multilevel marketing 3. Translation of the marketing plan into marketing performance.
d. Sales management 4. Modified version of direct marketing.

Answer & Solution
Correct Answer: Option B
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