Match the following.

List-I List-II

a. "Marketing is the delivery of standard of living." 1. Peter F. Drucker

b. "Marketing comprises both buying and selling activities." 2. Philip Kotler

c. "Marketing is human activity directed at satisfying needs and wants through exchange process." 3. Paul Mazur

d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place." 4. Pyle

A) a-4, b-3, c-1, d-2 B) a-4, b-2, c-3, d-1 C) a-3, b-4, c-2, d-1 D) a-1, b-2, c-4, d-3

Answer & Solution

Correct Answer: Option C

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List-I	List-II
a. "Marketing is the delivery of standard of living."	1. Peter F. Drucker
b. "Marketing comprises both buying and selling activities."	2. Philip Kotler
c. "Marketing is human activity directed at satisfying needs and wants through exchange process."	3. Paul Mazur
d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place."	4. Pyle