Match the following.

List-I List-II

a. Personal selling 1. Stimulates demand for a whole type of product.

b. Geographic selectivity 2. Personal presentation and promotion of ideas, goods or services.

c. Qualitative selectivity 3. Ability of an advertising medium to reach almost everyone in given area.

d. Primary demand advertising 4. Ability of an advertising medium to reach only certain types of people.

A) a-2, b-3, c-4, d-1 B) a-1, b-2, c-3, d-4 C) a-2, b-4, c-3, d-1 D) a-4, b-3, c-2, d-1

Answer & Solution

Correct Answer: Option A

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List-I	List-II
a. Personal selling	1. Stimulates demand for a whole type of product.
b. Geographic selectivity	2. Personal presentation and promotion of ideas, goods or services.
c. Qualitative selectivity	3. Ability of an advertising medium to reach almost everyone in given area.
d. Primary demand advertising	4. Ability of an advertising medium to reach only certain types of people.