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Match the following List-I (Pricing Methods) List-II (Explanations) a Mark-up pricing...

This question belongs to Commerce Marketing Management
Marketing Management
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Match the following.
List-I (Pricing Methods) List-II (Explanations)
a. Mark-up pricing 1. Set high price and recover the cost as early as possible
b. Target return pricing 2. Cost of the product + Mark-up (desired profit)
c. Going rate pricing 3. Specified rate of return on investment
d. Market skimming 4. Prevailing pricing matters

Answer & Solution
Correct Answer: Option A
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