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Match the following statements with their authors
| List-I |
List-II |
| a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables. |
1. Wheeler |
| b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. |
2. Cundiff, Still and Govoni |
| c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected. |
3. McCarthy |
| d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer. |
4. Philip Kotler |
Answer & Solution
Correct Answer:
Option
D
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