Match the following statements with their authors
| List-I | List-II |
| a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables. | 1. Wheeler |
| b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. | 2. Cundiff, Still and Govoni |
| c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected. | 3. McCarthy |
| d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer. | 4. Philip Kotler |
A. a-2, b-4, c-1, d-3
B. a-1, b-2, c-4, d-3
C. a-4, b-3, c-1, d-2
D. a-3, b-4, c-2, d-1
Answer: Option D

Join The Discussion