| List-I (Theorists) | List-II (Year) |
| a. Robert Picard | 1. 1989 |
| b. Albarran | 2. 1996 |
| c. Parkin | 3. 1997 |
| d. Alexander | 4. 1998 |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-1, d-2
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Media Management And Production
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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