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Match the items of List-I with items of List-II List-I List-II...

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Marketing Management
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Match the items of List-I with items of List-II
List-I List-II
a. Real needs 1. Expecting good service from a car dealer.
b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer.
c. Delight needs 3. The customer wants a car at low operational cost and not initial cost.
d. Secret needs 4. The customer receives free insurance on the purchase of a car.

Answer & Solution
Correct Answer: Option A
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