Match the items of List I with the items of List-II and choose the correct answer:

List-I	List-II
a. The economy was characterised by small regional suppliers who sold goods on a local basis	1. Mass marketing
b. Standardised, branded goods were sold at national level	2. Hyper segmentation
c. Era of market differentiation based on demographic, socio-economic and life style factors	3. Segmentation
d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups	4. Fragmentation

A. a-1, b-4, c-2, d-3

B. a-4, b-1, c-3, d-2

C. a-4, b-1, c-2, d-3

D. a-1, b-2, c-3, d-4

Answer: Option B