Match the items of List I with the items of List II and choose the correct answer. These items relate to BeG matrix.
List-I (Names of the Quadrant) | List-II (Action Required) |
a. Dogs | 1. Have excess resources that can be spun off to those products that need it |
b. Question marks | 2. Require a heavy resource investment to fuel their rapid growth |
c. Cash cows | 3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons |
d. Starts | 4. Require significant resources to maintain and potentially increase their market share |
A. a-3, b-1, c-4, d-2
B. a-4, b-3, c-1, d-2
C. a-3, b-4, c-1, d-2
D. a-2, b-4, c-3, d-1
Answer: Option C
Related Questions on Strategic Management
Strategy is developed by the visionary chief executive in ___________ mode of strategic management
A. planning mode
B. adaptive mode
C. strategic mode
D. entrepreneurial mode
Stability strategy is a ____________ strategy
A. corporate level
B. business level
C. functional level
D. strategic level
What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
Marketing strategy is a ___________ type of strategy
A. business level
B. Growth strategy
C. corporate strategy
D. functional strategy
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