Match the items of List I with the items of List II and choose the correct answer. These items relate to BeG matrix.

List-I (Names of the Quadrant) List-II (Action Required)

a. Dogs 1. Have excess resources that can be spun off to those products that need it

b. Question marks 2. Require a heavy resource investment to fuel their rapid growth

c. Cash cows 3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons

d. Starts 4. Require significant resources to maintain and potentially increase their market share

A) a-3, b-1, c-4, d-2 B) a-4, b-3, c-1, d-2 C) a-3, b-4, c-1, d-2 D) a-2, b-4, c-3, d-1

Answer & Solution

Correct Answer: Option C

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List-I (Names of the Quadrant)	List-II (Action Required)
a. Dogs	1. Have excess resources that can be spun off to those products that need it
b. Question marks	2. Require a heavy resource investment to fuel their rapid growth
c. Cash cows	3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons
d. Starts	4. Require significant resources to maintain and potentially increase their market share