Match the items of List-I with the items of List-II and indicate the correct combination from the options given below.

List-I	List-II
a. AIDA model	1. Consumer behaviour
b. Hierarchy of effects model	2. Marketing communication
c. Howard and Sheth model	3. Consumer buying decision process
d. Information search	4. Advertising effectiveness

A. a-1, b-2, c-3, d-4

B. a-2, b-3, c-4, d-1

C. a-2, b-4, c-1, d-3

D. a-4, b-1, c-3, d-2

Answer: Option C