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Match the items of List-I with the items of List-II and...

This question belongs to Commerce Marketing Management
Marketing Management
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Match the items of List-I with the items of List-II and indicate the correct combination from the options given below.
List-I List-II
a. AIDA model 1. Consumer behaviour
b. Hierarchy of effects model 2. Marketing communication
c. Howard and Sheth model 3. Consumer buying decision process
d. Information search 4. Advertising effectiveness

Answer & Solution
Correct Answer: Option C
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