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This question belongs to Commerce Marketing Management
Marketing Management
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Match the items of List-I with the items of List-II:
List-I List-II
a. Basic product 1. Set of attributes and conditions buyers normally expect
b. Expected product 2. Possible augmentation and transformation the product might undergo in future
c. Augmented product 3. Exceed customer expectations
d. Potential product 4. Converting core benefits into product

Answer & Solution
Correct Answer: Option D
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