Porter's generic strategies are

A. Low price, differentiation, focus

B. Cost leadership, differentiation, cost focus, focus differentiation

C. Price leadership, differentiation, focus

D. Low cost, differentiation, focus differentiation

Answer: Option B

Solution(By Examveda Team)

Porter's generic strategies are cost leadership, differentiation, cost focus, focus differentiation. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.