. . . . . . . . pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
A. Cost plus
B. Value
C. Power price points
D. Penetration
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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