Select the correct sequence for Hierarchy-of effects model related to marketing...

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Select the correct sequence for Hierarchy-of effects model related to marketing communication

A. Awareness → Knowledge → Liking → Preference → Conviction → Purchase

B. Knowledge → Awareness → Liking → Conviction → Preference → Purchase

C. Awareness → Liking → Knowledge → Conviction → Preference → Purchase

D. Liking → Awareness → Knowledge → Preference → Conviction → Purchase

Answer: Option A

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