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Select the most accurate statement. Value

A. means value for money

B. is best described as the benefits the business chooses to give to customers through its product/service

C. is the benefits of a product/service as perceived by the customer

D. does not offer competitive advantage

Answer: Option C

Solution(By Examveda Team)

Value is the benefits of a product/service as perceived by the customer. A value proposition is a comparison of the benefits offered by a company's products and services to the price it asks customers to pay.

This Question Belongs to Management >> Strategic Management

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