Select the statement that is not true of sales letters.
A. The layout can differ from that of the traditional letter
B. A headline could replace the inside address
C. The letter should avoid sentence fragments and choppy paragraphing
D. Attention-gaining devices are used to capture the reader
Answer: Option C
Solution(By Examveda Team)
The letter should avoid sentence fragments and choppy paragraphing is not true of sales letters. Sentence fragments and catchy paragraphing is important.The most important goal of business communication is_________.
A. favorable relationship between sender and receiver
B. organizational goodwill
C. receiver response
D. receiver understanding
Down ward communication flows from_________ to_________.
A. Upper to lower
B. Lower to upper
C. Horizontal
D. Diagonal
Horizontal communication takes place between_________.
A. superior to subordinate
B. subordinate to superior
C. employees with same status
D. none of these
Appeals and representations are used in_________communication.
A. horizontal
B. downward
C. upward
D. grapevine
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