Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
A. (I) is correct but (II) is not correct
B. (II) is correct but (I) is not correct
C. (I) and (II) both are correct
D. (I) and (II) both are incorrect
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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