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Statement-I Pricing at par with the market price of existing brands...

This question belongs to Commerce Marketing Management
Marketing Management
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Statement-I: Pricing at par with the market price of existing brands is considered to be the most reasonable pricing strategy for selling a product in a strongly competitive market.
Statement-II: Pricing below market price is found to be more successful when the seller intends to achieve a prestigious position among the sellers in the locality for selling prestigious goods of superior quality.

Answer & Solution
Correct Answer: Option C
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