Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
A. Statement I is correct, but Statement II is incorrect
B. Statement I is incorrect, but Statement II is correct
C. Both statements are correct
D. Both statements are incorrect
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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