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Strategic business units

A. Are found in one-business organisations

B. Carry out strategies assigned by the CEO

C. Develop their own unique way of competing

D. Implement the marketing function's strategic planning and management decisions

Answer: Option C

Solution(By Examveda Team)

Strategic business units develop their own unique way of competing. A strategic business unit, popularly known as SBU, is a fully-functional unit of a business that has its own vision and direction. Typically, a strategic business unit operates as a separate unit, but it is also an important part of the company. It reports to the headquarters about its operational status.

This Question Belongs to Management >> Strategic Management

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